Unique homes are a joy. They’re different, unusual and characterful, but when the time comes to sell, they require extra special marketing too. And that makes choosing between a traditional estate agent, and an innovative alternative, a little tricky. Both tick boxes, but choosing just one feels like a compromise. And no one really likes…Read More→
The AJ Blog
Here’s where we answer your most pressing and challenging questions, where we share with you our thoughts and ideas on marketing your Lake District home, and also where we will show you what we’ve done for other homeowners, and the results we got.
The dark, wet (very!) days of winter are behind us, and Spring is newly sprung. It’s that time where traditionally, sellers think about selling, and buyers think about buying. On the plus side, this means plenty of activity, but it also can mean a lot of competition, with lots of other properties all fighting for…Read More→
The decision to move home is exciting. Perhaps you’ve bookmarked your dream property on Rightmove, and you’re longing to call it home. Or maybe you’re trying to sell your rentals to boost your retirement pot. Whatever your reasons for selling, prolonging the move gets tiresome fast. But when the ‘For Sale’ sign in your front…Read More→
Some think Summer is the best time to move, others favour Autumn. Everyone avoids Winter. Us? We like all seasons, but Spring has distinct ‘new beginnings’ feel. The statistics agree, and suggest that the period between February and June is the best time to sell your home. So since we’re pretty much in the middle…Read More→
Are you wondering about improving, or moving? Do you find yourself browsing kitchen or bathroom brochures, and dreaming of new tiles or taps? Perhaps you’ve always wanted a red kitchen, but you’re worried about the effect it will have on your home sale value, even if you’re not really planning on moving any time in…Read More→
It’s Saturday morning, and the Moving House Monster rears his ugly head again. Not quite good enough to stay, but not quite bad enough to move, you sigh as you shake the thought of him away. You head to the master bathroom, but it’s locked. Downstairs is taken too. If only you had an en-suite….Read More→
Helping another family fall in love with your home isn’t the most romantic concept. And the path to hanging a sold sign isn’t quite as straightforward as whitewashing the walls magnolia. Stripping every room of personality, and presenting a blank canvas to new families, seems logical; but sterile spaces aren’t appealing, and existing in a…Read More→
Is your estate agent sending you your Rightmove report and leaving you baffled? Are you looking at the results and feeling none the wiser? Relax, we’re here to explain all…. When your house is for sale on Rightmove, statistics about who’s looking and clicking are compiled behind the scenes, and we estate agents have access…Read More→
If you’re trying to sell a unique or unusual home and you’re just not getting any takers, perhaps it’s simply that you haven’t found that unique or unusual buyer yet. After all, the house that’s quirky and not to everyone’s taste needs a buyer who loves it for its quirks, not in spite of them….Read More→
Here’s a question we get asked a lot at AshdownJones. Followed by ‘should we change our bathroom?’ and ‘is this carpet ok?’ Of course, it’s not easy to generalise when we haven’t been invited to see your house (hint, hint). But we can give you some typical answers that you may want to confirm with…Read More→
So you’re ready to put your home on the market – great! We’ve compiled a quick checklist to follow to give yourself the best chance to get moved in the timescale you want, for the price you need. Let’s go! Choose the right estate agent: Don’t just choose the agent with the lowest fee and…Read More→
There are many elements that go into making great property photography: the weather, the skill and experience of the photographer, and the features of the house itself – they all go into making or breaking the shoot. But did you know there are lots of things you can do to increase the chances of achieving…Read More→
Ask most estate agents why a house hasn’t sold and they will usually say the asking price is the main cause. But is that the whole picture? There are many other factors that determine whether or not a property will sell, how quickly and for what price? On average, premium properties (those over £700,000) in…Read More→
Selling a house in the wintertime can be a bit tricky. Your garden is looking far from its best, dogs and children are wont to bring in mud and leaves, and everything looks so grey. So to help you get your home shifted by the new year and get you moved on, we’ve put together…Read More→
“I love your house.” As I said these words, the lady in front of me at the scrubbed kitchen table put her head in her hands as tears rolled down her cheeks. At first, I had no idea what was wrong. I touched her hand gently and said, are you okay? She looked at me…Read More→
Have you ever noticed when you go into an expensive restaurant, how the lighting really sets the mood of intimacy and quality? And how in a fast-food restaurant, that the bright overhead lighting has the opposite effect, encouraging diners to eat quickly and leave? That’s the power lighting can have. Light can transform a room,…Read More→
Add the ‘wow’ factor to your home Who doesn’t want a comfortable and cosy living room? Where do we all settle down at night to watch a good film or a TV drama? The living room is one of the most important rooms in any family home. It is where we can relax and ‘switch…Read More→
How many homes around Lake Windermere have lake frontage, do you think? We counted around 150. That’s almost seven for each mile of shoreline. And how many have a lake view? Easily ten times that, we estimate. So roughly 1,500 homes around the Lake have direct access or a view of the water. If…Read More→
We were once called in to help a homeowner with a beautiful Georgian home in Keswick. He and his wife had been trying to sell their house for a soul-destroying seven years. If you asked any of the six or so estate agents who had tried and failed to sell the property, why hadn’t it sold,…Read More→
So your home is on the market; your sale board is outside; your photos are done and your house is on Rightmove. Maybe you get a flurry of viewings initially, but then it dies off to just one every once in a while.. then once in a blue moon. And you ask yourself, “what is…Read More→
How do you decide if now is the right time for you My friend Marissa has her house on the market. It’s a beautiful home, a true Grand Design; all glass and chrome, with stylish touches and contemporary gadgets. It’s been for sale for a few months now, in an area where properties usually fly…Read More→
Today’s blogpost is a super quick tip to help make your house smell lovely! Some of the homes we are asked to take to market are in rural locations, or full of wonderfully cute dogs, cats or other pets. Now these homes can have their own scented challenges; not much you can do when…Read More→
If your home has been on the market for months, or even years, it may be time for a rethink. We once had a client come to us who had had their property on the market for seven long years and was understandably fed up and despondent. So what can you do when it seems…Read More→
This short post is all about the numbers on the end of your asking price. Way back, twenty years ago, it was very common to put your house up for sale with lots of nines in the number. For example, you wouldn’t have £500,000, you’d have £499,999. Just like when you’re buying a new lawnmower…Read More→
When your home is about to go on the market, having the photography shoot can be an exciting – and daunting – process. There’s a simple step you can add to make sure the photographs of the outside of your home look as lovely as they deserve to. All you need to do is make…Read More→
Your photoshoot is booked, and the photographer turns up, ready to take the best photos of the front of your house. But stop! Is your car on the drive? Photos are always better without a driveway full of cars, even if they are of the highest calibre. Cars are such a statement about people,…Read More→
When you’re browsing Rightmove, and clicking on properties that catch your eye, have you found that some property listings have photos you can’t identify? Even more confusing is when the estate agent uploads them with little regard to the natural flow of the house, with perhaps a photo of the kitchen first, then a bedroom,…Read More→
Once you have decided to put your home on the market, many estate agents will endeavour to get your home onto Rightmove as soon as possible – perhaps even the same day you instruct them. After all, if they have their camera with them, then why not? If you believe in the value of craftsmanship,…Read More→
When you’re selling your home, you need to make an extra effort to give it that special polish that will make your viewers go, “wow!”. In your bedroom, the easiest and quickest way to do this, is to make your bedroom look like a lovely luxurious hotel. Start with your bedside tables and…Read More→
If you’re thinking about selling your house, does the idea of viewings put you off? Or if your home is currently for sale, do you dread viewings, unsure how exactly to prepare your home so it looks its best? Don’t worry! We have three very simple tips to help you prepare for your next…Read More→
We go to see a lot of houses that are failing to sell with a local agent. And without exception, we are always pleasantly surprised by what we see. Unique features that weren’t in the brochure, an interesting history that isn’t mentioned, and beautiful elements of the house that just aren’t given justice in the…Read More→
The other day, in the AshdownJones’ studio, the phone rang and I answered it. The caller was a lady called Angela, enquiring about a house we had for sale. Now, 99% of estate agents would have simply taken Angela’s name and address, possibly her phone number and email, and popped the brochure in the post…Read More→
Who should show viewers round your house? Some estate agents will tell you that you are the best person to show people round your own home. (“After all, you know your home better than anyone”.) Whilst other agents feel they should accompany every viewer. (“Buyers often feel uncomfortable with the seller, as they are unable…Read More→
Having the most beautiful images of your home to showcase it online is a vital step to getting a buyer to book a viewing. But if your home isn’t looking its very best, your photographer may not be able to capture its true loveliness. Here at AshdownJones, we spend a lot of very careful attention…Read More→
What You Need To Know to be in your New Home by Christmas Autumn is such a lovely time of year. The leaves on the trees are turning golden and red, and homes feel so much cosier. Lots of people who have their homes on the market in Autumn want to be in their new…Read More→
Is this the most heartwarming Lake District story so far this year? Early in the morning of Thursday 31st August, Tony McDougall took his beautiful Dogue de Bordeaux – Zeus – up Place Fell, over Ullswater. Although Zeus had been on lots of walks to build up his fitness, at ten months old, this would…Read More→
Whilst Spring is a traditionally a favourite time to sell your house, there are other times of year that are good for selling, especially to upsizers: buyers – usually families – who are looking for a larger home. Family buyers tend to buy at three distinct times of year: autumn, spring and early summer. Recognise…Read More→
You may have seen that Watchdog recently featured Purple Bricks on their programme. Managing Director Michael Bruce was asked to comment on some viewers’ poor experiences with the company, and we were interested to hear his feedback, as you may imagine! We at AshdownJones have several clients who were previously with ‘DIY’ agents, including Purple…Read More→
Your home deserves to be described in the best way. With the right words. Words that are evocative, beautiful and compelling.
When your home is for sale, at any moment you could get a call from your estate agent with a viewing.
Now of course, property videos are nothing new. But this was something really different, and we love different at AshdownJones.
When you have your home up for sale, time seems to stand still. You’re in limbo, caught between your old life, and your new one, with no way of knowing when you’ll be able to move on.
Here in the Lake District, valuing a property is far from straightforward. There are so many factors to take into account, like the views, the historical importance and the calibre of the road.
Branding is a symbol or mark that distinguishes one product from another, just as it was originally intended to ensure farmers and ranchers knew which herd was theirs…
Way back in the olden days, my mum worked in an estate agency. I remember her sticking little photographs onto typed particulars with glue.
If your home is for sale, weekends can often be a whirlwind of tidying, vacuuming and sending the kids out to walk the dog, so that your home looks at its very best…
Thirteen years ago, Sam Ashdown was scratching her head. Living in leafy Cheshire at the time, she noticed there were some really lovely properties on the market…
Are you downsizing? If you’re at that time of your life when you’re currently rattling around in a house that’s too big for you, that is consuming more time, effort and money…