So your home is on the market; your sale board is outside; your photos are done and your house is on Rightmove.
Maybe you get a flurry of viewings initially, but then it dies off to just one every once in a while.. then once in a blue moon.
And you ask yourself, “what is my estate agent actually doing?”
It’s a good question. After all, it may only be a matter of time before they approach you with a ‘price review’.
What you need in this situation, is information. And you may not know where to look. So we’ll tell you.
You need to see your Rightmove Property Performance Report.
Perhaps you’ve never heard of it, and you have no idea what it does.
Or you’ve been shown yours by your estate agent, and you’re baffled as to what it indicates.
Or maybe you’ve been getting these on a regular basis, but you’d like to know how to improve your statistics.
Whichever of these three describes you, we think you’ll find this guide to your Rightmove Property Performance Report helpful:
The Rightmove Property Performance Report, explained:
The Rightmove Property Performance Report is available to all those estate agents who use www.Rightmove.co.uk to advertise their properties. In our area, this is every estate agent.
This report can show:
- How well your property is ‘performing’ in terms of the number of times people click to see ‘further details’.
- How that compares with the performance of that agent’s other properties.
- How your number compares with what Rightmove consider to be similar properties.
You can see your views for the last week, fortnight or 30 days, 60 days, or since your home was first listed.
Statistically, there is a direct correlation between the views your property advert generates, and the viewings you will get. So it’s really important that this number remains as high as possible, especially when your home first goes on the market. This is when you have the best chance of an early offer, and you could be moved before you know it.
But what can you do if your property is performing below par? As the likelihood is that you won’t be getting viewings either, you need to ask your estate agent for some changes.
What we would do first, is to refresh your Rightmove advert, swap in some new images, and maybe re-write the headline. Rightmove even gives a handy little notification (to the agent) if the advert hasn’t been changed in a while, so there really is no excuse. We find refreshing a Rightmove ad often bumps up the views again, and can even generate enquiries and viewing requests.
The simplest change your estate agent can make to your advert, is to change your ‘leading image’ – your main photograph. Ask them to at least try that, to see if it results in any new interest.
Avoid the temptation to get into price reduction talks with your agent, except as a last resort. Our AJ team always assume the marketing can be improved first, then the presentation, and finally if all else fails, we can have a conversation about price.
We have had countless owners come to us when their agent has been unable to sell their house, and has been compelling them to consider a reduction in the asking price, perhaps for a second or even third time. With a real dedication to marketing their home in the way it so deserves, we’ve been able to encourage viewings from completely new buyers, who didn’t even realise it was the same house!
New interest has often resulted in unexpected offers, and consequently, delighted clients.
So if you haven’t seen a Rightmove Property Performance Report before, call your estate agent right away and ask for one; if he’s in the dark, you might want to think about finding a new agent. After all, this is the digital age, and informed sellers will always have the edge.
When you’re ready to chat to us, we’ll be looking forward to your call.
If you’d like to watch a super-quick video on this topic, click here
Sam and Phil
AshdownJones – Selling Unique Homes, Better.